News | Westwood Village

On January 19, 2010, the Board of Neighborhood Commissioners certified Westwood as the 90th Neighborhood Council in the City of Los Angeles. The Westwood Neighborhood Council serves as a forum and as a representative of for residential, cultural, entertainment, business and educational interests and seeks to find solutions to common problems, advance the quality of life, and promote the common good of its stakeholders.  LA Times article

West·wood Re·vi·tal·ized

To impart new life or vigor.  To bring again into activity and prominence.  Revitalization.  This is what Westwood Village is uniquely positioned to receive at this very moment.

As the word implies, Westwood Village was once a thriving cultural epicenter in a city known for its sprawl and microcosms.  One of the few places in Los Angles, where it is even remotely reasonable to ditch the car and walk.  And as such, in typical human fashion, everyone wanted a piece of a good thing.

John Wolfskill saw the potential when he purchased the then ”Rancho San Jose de Buenos Ayres” in 1884 for ten dollars an acre for farming.  Then the University of California bought in at $1.32 Million for 375 acres.  In the early 1920s, The Janss Investment Corp. announced they would develop “one of the most unusual business districts in the United States.”  Electing a Mediterranean architectural theme, Westwood Village was born.  In came the church, the bank, the University, diverse restaurants, shops, and ultimately the world renowned Geffen Playhouse Theatre.   The Village was vitalized and things were well.

But we are talking about revitalization, right?  So what happened to this European-themed, walking microvillage as the big city grew?  Well somewhere along the way, the vision for Westwood Village got clouded.  The Village endured a string of youth-driven acts of violence.  Foot traffic was rapidly outpaced by vehicular traffic. Character-based local businesses had to compete with the marketing dollars of large corporate chains.  And even the local community became divided into factions who spent more time infighting than focusing on the task they were all charted to protect…the integrity and best interest of the Village itself.

But again, back to the good news.  Revitalization.  The Village has seen the ebbs and flows any significant community can expect, and is poised to make some changes and enjoy a massive resurgence.  The question now is only this: who will be along for the ride?  The LAPD has reported several years of decreased crime and vandalism, landowners are rebuilding properties and taking the opportunity to re-outfit their previous tenants the likes of McDonalds, in favor of sidewalk cafes.  The UCLA students are using The Village in fewer numbers than before, opening the doors back to the surrounding adults.  A return to the roots?  A Renaissance revival of sorts?

And what could be better than a bunch of visionaries targeting the revitalization of a community where a single-family residence costs more than the entire city did a century ago?  Clearly, a bunch of visionaries backed by developers with hundreds of millions of dollars in capital to execute on that vision.  Developers like the Alan Kasden, Kam Heckmat and the Topa Management Company fit this description, and are committed to bringing the revitalization of The Westwood Village to bear.

It is time to refocus the attention back to the adults.  A classy hotel, a few new restaurants, a world class art gallery, abundant parking and a return to the pleasantries of the European marketplace on which it was founded, and Westwood Village will be competing with the Old Towns, Melrose and Montana Avenues, Main Streets and Robertson Boulevards that have stolen away the foot traffic that more regularly frequented the businesses here.  There are only a handful of places in Los Angeles that can offer this potential to new business, residents, and visitors alike.  And even fewer with reasonable rents.

Though not quite as ripe as getting in on ”Rancho San Jose de Buenos Ayres” for ten dollars an acre, Westwood Village presents a truly unique opportunity to get involved in a project that is slated for major change and development without looking to the suburbs to try and guess just how far we can develop (or sprawl) the “Greater Los Angeles Area.”

Get involved.  Revitalize Westwood Village!
By: Jason Mandl June, 28 2007