Advertising Policy

Advertising Policy

West Wood blvd (https://westwoodblvd.com/) is a reputable news‑media platform committed to delivering accurate, timely, and independent journalism to an English‑speaking audience worldwide. This Advertising Policy outlines the standards, procedures, and legal obligations that govern the placement, presentation, and management of all advertising content on our site. By adhering to the highest journalistic and technical standards—including Google News E‑E‑A‑T guidelines, Bing News Publisher requirements, Google AdSense policies, and global digital‑media regulations—we ensure that our readers can clearly distinguish between editorial material and paid promotions.

Scope and Applicability

This policy applies to every advertising unit, sponsored article, native advertorial, and third‑party banner displayed on West Wood blvd, whether served directly by us or through an external ad‑network such as Google AdSense. It also governs any promotional content submitted by advertisers, partners, or affiliates. All staff, contributors, and external agencies involved in content creation, ad sales, or site management must comply with the provisions set forth herein.

Advertising Placement Policy

1. Placement Principles

  • Advertisements are confined to designated zones that are clearly demarcated from editorial content. These zones include the top leaderboard, sidebars, in‑article mid‑page slots, and footer banners. No ad may appear within the body of a news story, editorial column, or opinion piece unless it is explicitly labeled as a Sponsored Content unit.
  • All ad placements are reviewed by the Editorial Integrity Team before activation to confirm compliance with this policy and with the technical specifications of our ad‑serving platform.
  • We reserve the right to limit the number of ads per page to preserve user experience and maintain the visual hierarchy of news content. Typically, a maximum of three display ads and one native advertorial are permitted per article page.

2. Visual Separation

  • Every advertising block must be separated from editorial text by a minimum of 20 px of white space or a distinct visual separator (e.g., a thin gray line). This ensures that readers can instantly recognize the transition from news content to commercial material.
  • Sponsored content must carry a prominent label such as “Sponsored”, “Paid Partnership”, or “Advertorial” placed at the top of the article in a typeface and size that is consistent with other disclosure labels on the site.
  • Native ads that mimic editorial style are prohibited unless they meet the strict labeling requirements outlined in the Google AdSense Program Policies.

3. Technical Requirements

  • All ad code must be served over HTTPS and must not contain malicious scripts, tracking pixels that violate user privacy, or any form of malware.
  • Ads must conform to the IAB Tech Lab standards for size, file format, and load time. Non‑compliant creatives will be rejected during the quality‑assurance process.
  • We employ a content‑security‑policy (CSP) header that restricts the execution of third‑party scripts to approved domains only. Advertisers must submit their scripts for whitelisting prior to launch.

4. Frequency Capping and User Experience

  • To avoid ad fatigue, we implement frequency capping that limits the number of impressions of the same ad to a single user to no more than five per 24‑hour period.
  • All ads are required to be responsive, adapting gracefully to desktop, tablet, and mobile viewports without causing layout shifts that could degrade the Core Web Vitals scores.
  • Pop‑ups, interstitials, and auto‑playing video ads that obscure editorial content are prohibited, in line with Google’s E‑E‑A‑T and user‑experience best practices.

5. Review and Approval Workflow

  • Advertisers submit creative assets through our secure portal. The Advertising Operations team conducts an initial compliance check against this policy, the Google AdSense Program Policies, and any applicable local advertising regulations.
  • Following the initial check, the Editorial Integrity Team performs a secondary review to verify that the ad does not infringe upon editorial independence or create a perceived conflict of interest.
  • Only after both reviews are completed and the ad is approved will it be scheduled for live deployment. Any deviation from the approved version will trigger an immediate takedown and a review of the advertiser’s compliance record.

By adhering to these placement principles, West Wood blvd safeguards the trust of its readership while providing advertisers with transparent, high‑visibility opportunities.

Separation of Editorial and Advertising Content

Maintaining a clear boundary between news reporting and commercial messaging is a cornerstone of our journalistic integrity. The following measures enforce that separation:

  • Labeling: Every piece of sponsored content carries an unmistakable label placed at the very beginning of the article. The label uses bold type and a contrasting background color that matches the site’s design system.
  • Authorship: Sponsored articles list the advertiser as the author or include a by‑line that reads “Prepared by Advertiser Name for West Wood blvd”. Editorial staff are never listed as authors of paid content.
  • Editorial Review: Our editorial team does not influence the messaging, pricing, or product claims of any advertisement. Advertisers retain full control over the copy, subject only to compliance with legal standards and our content‑quality guidelines.
  • Placement Restrictions: Advertorials are never placed within news sections that cover the same subject matter as the advertiser’s product or service. For example, a financial services advertorial will not appear alongside a breaking story about the stock market.

These safeguards align with the Society of Professional Journalists’ Code of Ethics (SPJ Code) and the transparency requirements of the Google AdSense policies.

Compliance with Google AdSense and Advertising Regulations

West Wood blvd participates in the Google AdSense program and therefore complies fully with its comprehensive policy suite, including but not limited to:

  • Prohibited content categories (e.g., illegal products, counterfeit goods, adult content, hate speech).
  • Restrictions on ad behavior such as auto‑redirects, deceptive layouts, and forced clicks.
  • Data‑privacy obligations, including the requirement to obtain user consent for non‑essential cookies used for ad targeting, in accordance with the GDPR and CCPA.

In addition to Google’s rules, we observe the advertising standards set by the Federal Trade Commission (FTC) in the United States, the European Union’s Digital Services Act (DSA), and local regulations in the jurisdictions where our audience resides. Our compliance team conducts quarterly audits to verify that all ad inventory meets these obligations.

Types of Advertisements Accepted

  • Display Banners: Standard image or HTML5 banners in approved sizes (e.g., 300×250, 728×90, 160×600).
  • Native Sponsored Articles: Full‑length pieces that provide value to readers while clearly indicating sponsorship.
  • Video Pre‑Rolls: Short, non‑skippable video ads (maximum 15 seconds) that play before editorial video content, with mute‑by‑default functionality.
  • Audio Spots: Limited to podcast episodes hosted on our platform, with a mandatory “Ad” label at the start of each spot.

Prohibited Advertising Content

We do not accept any advertisement that falls into the following categories:

  • Illicit drugs, weapons, or any content that encourages violence.
  • Misleading or deceptive claims, including unsubstantiated health or financial advice.
  • Content that infringes on intellectual‑property rights, including pirated software or media.
  • Political propaganda or election‑related advertising that is not disclosed in accordance with local election‑law requirements.
  • Any ad that compromises user privacy by employing hidden trackers, fingerprinting, or data‑selling practices without explicit consent.

User Data, Privacy, and Cookie Management

Advertising on West Wood blvd may involve the collection of non‑personally‑identifiable information (e.g., device type, IP address, browsing behavior) for the purpose of ad targeting. All data processing adheres to the following principles:

  • Transparency: A concise cookie notice appears on the first visit, describing the categories of cookies used for advertising and providing a link to our full Privacy Policy.
  • Consent Management: Users can accept, reject, or customize their preferences via a compliant Consent Management Platform (CMP) that records consent logs for audit purposes.
  • Data Minimization: Only the data strictly necessary for ad delivery is collected. Personal data is never sold to third parties.
  • Security: All data transmissions are encrypted using TLS 1.3, and stored data is retained for no longer than 12 months unless a longer retention period is required by law.

Enforcement, Monitoring, and Updates

Violations of this Advertising Policy may result in immediate removal of the offending ad, suspension of the advertiser’s account, and, if warranted, legal action. Our monitoring process includes:

  • Automated scanning tools that detect policy breaches in real time.
  • Manual audits performed monthly by the Compliance Officer.
  • Periodic reviews of third‑party ad‑network reports to ensure ongoing adherence to Google AdSense and Bing Publisher standards.

We reserve the right to amend this policy at any time to reflect changes in law, technology, or industry best practices. Updated versions will be posted on this page with a “Last Updated” timestamp.

Contact Information

If you have questions about our advertising standards, wish to submit a creative for review, or need to report a suspected policy violation, please contact our Advertising Compliance Team at ads@westwoodblvd.com. We aim to respond within two business days.

References

Last Updated: May 14, 2026